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Just when you think you have seen it all
something else comes along. But hey, why
not.
According to the Chrysler media-only blog,
Jeep-related products generate over
half-a-billion (yes, with a "b") dollars each
year. Whoa.
PRESS RELEASE
Soon Jeep® owners could paint their garage to
match their vehicle.
Sahara brown
and other favorite Jeep colors developed by the
design studio will soon be on store shelves.
“We’re getting into paints. We’re having
exterior paints coming out, flooring paints,
basement paints,” said Janice Tarachowski,
Global Manager for Chrysler Jeep and Dodge
Licensing Program.
House paints and stains are just one new Jeep
merchandising product. Jeep, one of the most
award-winning brands for licensing products,
including five excellence awards from the
Licensing Industry Merchandisers’ Association
(LIMA), totaled $550 million in retail licensed
product sales last year.
For years Jeep
has been using it's name on all kinds of
non-vehicle products from clothing to strollers.
Obviously us Jeep-Fans are buying it. |

BFGoodrich
Mud-Terrain KM2
All new design of the
Mud Terrain based on the tough Krawler tire.
Containing BFG’s Krawler TEK technology and
available in many sizes.
Jeep
JK Wrangler Review
An in-depth look at the new JK
Wrangler. Inside, outside, on the trail, and on the road.
news
New Jeep Advertising Tagline:
Have fun out there. Jeep
The
Jeep brand announced in June 2007 it is launching a new
brand advertising campaign on July 1 that will take
advantage of the brand's expanded seven-vehicle lineup. |