Just when you think you have seen it all
something else comes along. But hey, why
not.
According to the Chrysler media-only blog,
Jeep-related products generate over
half-a-billion (yes, with a "b") dollars each
year. Whoa.
PRESS RELEASE
Soon Jeep� owners could paint their garage to
match their vehicle.
Sahara brown
and other favorite Jeep colors developed by the
design studio will soon be on store shelves.
�We�re getting into paints. We�re having
exterior paints coming out, flooring paints,
basement paints,� said Janice Tarachowski,
Global Manager for Chrysler Jeep and Dodge
Licensing Program.
House paints and stains are just one new Jeep
merchandising product. Jeep, one of the most
award-winning brands for licensing products,
including five excellence awards from the
Licensing Industry Merchandisers� Association
(LIMA), totaled $550 million in retail licensed
product sales last year.
For years Jeep
has been using it's name on all kinds of
non-vehicle products from clothing to strollers.
Obviously us Jeep-Fans are buying it. |
BFGoodrich
Mud-Terrain KM2
All new design of the
Mud Terrain based on the tough Krawler tire.
Containing BFG�s Krawler TEK technology and
available in many sizes.
Jeep
JK Wrangler Review
An in-depth look at the new JK
Wrangler. Inside, outside, on the trail, and on the road.
news
New Jeep Advertising Tagline:
Have fun out there. Jeep
The
Jeep brand announced in June 2007 it is launching a new
brand advertising campaign on July 1 that will take
advantage of the brand's expanded seven-vehicle lineup. |